Adobe is one of the world's most respected brands and software companies. They have a strong presence in both the corporate and consumer markets. We were commissioned by Adobe to develop and promote their Adobe Photoshop product suite to the hobbyist market.
The Capture2day site targets the amateur photography enthusiast, using some clever Flash-based techniques to encourage trial and adoption of Adobe Photoshop products. The competition mechanic was the obvious incentive and has proved to be an incredible success with positive feedback and strong sales figures recorded throughout the campaign’s lifecycle.
The success of the Capture2day project was testament to the strong working relationship between Dog Digital and Adobe Europe, that has lasted over 6 years. During this time, projects have included a wide range of digital marketing strategies; the creation of promotional microsites for product launches & events, virals and email marketing campaigns.
